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The Journey Is About Change – Goodbye Salesforce
It has been almost three years since I joined the ranks of ExactTarget after leaving an agency I helped start in 2007. Calling my time here an adventure would be a gross understatement. Because of...
View ArticleDo You Have to Be Crazy to Change the World?
Steve Jobs. Genghis Khan. Alan Turing. What do they have in common? Steve Jobs – see iPhone. Itunes. MacBook. Apple. I don’t really have to go into detail do I? Through violence and extreme cunning,...
View ArticleWhy True Value-Add Services Matter in Venture Capital
In a post published on VentureBeat, Christian Claussen, a managing partner at European VC firm Ventech, condemned all value-add VC models. In his post, likely a response to articles supporting the...
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Why You Must Embrace Continuous Rapid Improvement or Slowly Die
The rate of change we experienced at ExactTarget between 2012-2014 was mind-boggling but could never compare to the earlier days of the company. Over the past year at OpenView, I’ve learned that the...
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Lyft vs Uber: When Brand Marketers Ruin Marketing
I’ve been an Uber user for years. When I first discovered the app it completely transformed the way I traveled. I no longer had to worry about whether I could get a cab or whether they accepted credit...
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Fountains of Surprise: 7 Lessons from a First Time Dad
The idea of children scared the living hell out of us. Do we really want to give up this wonderful life of excess and fun to raise a child? Do we want to deal with pooping and crying? Yes and no....
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Where Have I Been? Update and New Content
This blog has been quiet and for good reason. I’ve spent most of my time and energy running marketing at OpenView, a venture capital firm based in Boston. Oh and helping raise a beautiful baby boy....
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What I Learned After Spending Two Years in Venture Capital
OpenView has always been unique in the VC space because of their support model. Ten years ago, Scott Maxwell founded the firm with a singular focus in mind – invest in and help grow expansion stage...
View ArticleInbound Funnel Definitions and Dashboard for Software Marketing Leaders
Our company values are one of the many reasons I fell in love with Lessonly. The most important value (IMHO) is share before you are ready which I hope to accomplish with this and subsequent posts. The...
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How to Build an Agile Marketing Team Using Trello and One Week Sprints
I was lucky enough to get certified as a SCRUM master through Jeff Sutherland’s course during my tenure at OpenView. Through the training, I realized that the agile/scrum methodology could be loosely...
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